From the Founder

From the Founder

In a world that moves too quickly, I wanted to create something that paused time.


Atarasia was born from a feeling—from a desire to hold onto something fleeting before it vanished. Scent isn’t just memory—it’s presence. It roots us. It speaks when words cannot. It holds truth in ways nothing else can.


This journey was never about building a brand. It’s always been about crafting experiences with soul. Perfumes that don’t shout—but stay with you, quietly and deeply. Each bottle carries a part of something I can’t fully explain—only feel.


I don’t call myself a perfumer. I’m a seeker. A storyteller. I work with artisans whose hands carry wisdom. I share stories—often personal—and they respond with scent. Together, we create something that has never existed before, and never will again.


Atarasia is not for everyone. It’s for those who understand the weight of silence. Who see beauty in rarity. Who listen for meaning beneath the noise.

For perfume connoisseurs who choose depth over trend. For collectors who seek soul, not just scent.

For those who understand that some creations come only once—and never again.


If you’ve found your way here, perhaps you already understand.

And for that, I am grateful.


— Adib Halim

Founder, Atarasia Fragrance